Luckily, this first blog post is relatively easy. You’ll just be getting your feet wet.
In this first entry, simply introduce yourself. Let your readers know who you are and what you're all about. Give them some basic background information and how you got into the industry you're in.
But make sure you balance that with information about your company, and the services or products you offer.
Each week that you’re writing, you’ll need to keep in mind your blog's goals. Make sure that each blog entry somehow supports those goals.
More About the Book
The book also has bonuses for this week to help you write. Each week includes some or all of these: Example Titles, Brainstorming, To-Do, and Resource Links.